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Brand extension strategies are considered powerful market strategies for the development of business wherein established brands enter the new market or launch new products under the same brand name. This strategy builds trust over the existing customer base and also lowers marketing costs. However, the degree of success is contingent on the strategic fit between the parent brand and the new offering. In the digital age, social media marketing UAE matters in your brand extension strategy. Rely upon Instagram and TikTok for the targeted reach to connect diverse audiences within the UAE. Adopting localized content and influencers, along with data-led campaigns, will empower your brand extension to hit home.